TrustedTails: SEO improvements that work behind the scenes
Three months of backend SEO and product page optimization to strengthen TrustedTails' search visibility and turn more searches into sales.
The challenge
TrustedTails needed work behind the scenes of its store to strengthen its search engine visibility and make sure its products were properly optimized for both search engines and potential customers.
What we did
- Backend SEO improvements
- Product page optimization
- Product titles and descriptions written for search
- Improving product metadata
- Structuring products so search engines understand them
- Making products easier to discover
- Matching product pages to what customers actually search for
The results
Figures from TrustedTails' Shopify analytics for May 19 to Sep 4. Growth is compared with the previous period.
$11,618Total sales
25Orders
29,175Sessions
+18.8K%Session growth