Email Marketing
Email flows and campaigns that bring shoppers back, recover abandoned carts and turn one order into a habit.
Turn one visit into a repeat customer.
Getting someone to your store once is expensive. Getting them back should be cheap. Email is the one channel you own: no algorithm decides who sees it, and it keeps working long after an ad stops.
We set up the automated flows that do the heavy lifting, welcome, abandoned cart, after purchase and win back, then run the campaigns around your launches, holidays and sales.
Every flow is tied back to revenue, so you can see which emails are paying for themselves and which are not worth sending.
What's included
- Email platform setup and integration with Shopify
- Welcome sequences for new subscribers
- Abandoned cart and abandoned checkout recovery
- After purchase, review request and win back flows
- Campaign calendar for launches, holidays and sales
- List growth: signup forms and offers that aren't annoying
- Customer retention and repeat purchase strategy
- Reporting on revenue by flow and campaign
All Email Marketing services
The full list of what we handle here. If you need something that is not on it, just ask.
- Email Marketing Setup
- Email Marketing Campaigns
- Abandoned Cart Email Automation
- Welcome Email Sequences
- Customer Retention Marketing
- Email List Growth Strategy
- Email Marketing App Integration
How it works
Audit & baseline
We review your list, current flows and past campaigns, and record how much revenue email brings in today.
Build the flows
We set up the automations that run without you, starting with the ones that recover the most orders.
Send, test & grow
We run campaigns, test subject lines and offers, and grow the list so the flows reach more people.
What we measure
We record these before we start, then report against them.
Questions about email marketing
Usually Klaviyo or Shopify Email, depending on your size and budget. We'll recommend one and explain what it costs before setting anything up.
For ecommerce it's usually the highest returning channel, because you're talking to people who already know you. It costs a fraction of finding a new customer through ads.
No. Flows are triggered by what a shopper actually did, and campaigns are paced rather than constant. Canadian anti spam law also sets rules on consent and unsubscribes, and we set things up to respect them. For your own obligations, check with a professional.